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  • Archive for the ‘Essays’ Category

    Academic Help Online

    Select a well known company currently experiencing marketing change.

    Use Marketing’s 4 P’s (Product, Place, Price and Promotion) to analyze that company’s marketing mix.

    Use topic headings to discuss the following topics:

    -Introduction

    -Analysis of the company’s marketing mix

    -Product

    -Place

    -Price

    -Promotion

    -Analysis of the change the company is experiencing and the driving forces behind the changes

    -Conclusion

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    Academic Help Online

    The company is Barnes & Noble.

    1. Identify Domestic and Global Environments (countries) that are in opposing cultural clusters (as identified in International business: theory and practice) identify which cluster(s) your two countries fit.
    2. Identify the socio-cultural parts of each country as related to business for your company.
    a. You will need to examine these with the aid of Geert Hofstede (see resources).
    3. Identify and discuss the various sociocultural aspects of each country. Do they differ? How? What are the similarities?
    4. How would these factors affect your company’s business in your Domestic and Global Environments (countries)?
    5. Research requirement: minimum 2 scholarly sources PLUS the text and Hofstede.
    6. Page requirement: 3 pages in APA format.
    7. Assignment MUST be submitted to turnitin.com and here (see turnitin.com forum for more important information).

    LO – 6 – Working with their chosen company, the student will examine the Sociocultural factors and how those factors affect their chosen company using their identified Domestic and Global environments.

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    Academic Help Online

    locate an article of interest to you on customer relationship marketing. Provide the author(s) description of customer relationship marketing. How well was each step in the marketing research process followed? Provide evidence of the research objective, the research plan, and the data collection method used how the results were obtained and what were the conclusions or recommendations.

    Your assignment should be 2-3 pages, proofread for correct spelling, punctuation, and grammar.

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    Academic Help Online

    Every firm must design a strategy for achieving its goals. Select a firm to research, then describe two of their marketing strategies. Choose from the marketing strategy, technology strategy, or sourcing strategy. Do you feel the firm has been successful in implementing the various strategies? Describe what went right and what may have gone wrong.

    Your assignment should be 2 -3 pages, proofread for correct spelling, punctuation, and grammar.

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    Academic Help Online

    Discussion 1

    “The 4Ps of Marketing” Please respond to the following:

    •From the e-Activity, imagine that you are pitching your favorite social media site to the “Shark Tank” panel for a possible investment opportunity. Examine the 4P’s (price, product, place, promotion) of your favorite social media Website. Create a brief pitch for the social media site to present to the “Shark Tank” panel.

    •Examine the components of a marketing plan. Determine the component you believe to be the most important and the component you believe to be the least important. Provide a rationale for your response.

    e-Activity- Use the Internet to research the 4P’s (price, product, place, promotion) of your favorite social media Website. Next, watch the video titled, “Consultants” (0 min 52 s) in order to become familiar with the television show “Shark Tank.” Be prepared to discuss. Video Source: Randall Oles. (2013, May 19). Consultants [Video file].
    Retrieve video for assignment here– http://youtu.be/TahbzDFjihU.

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    Academic Help Online

    “The Tata Nano: The People’s Car (A) and Maslow’s Hierarchy of Needs” Please respond to the following:

    •From the case study, categorize the Nano’s marketing segments that have the greatest influence on its sales. Assume you are the marketing manager at Tata responsible for consumer marketing. In your own words, outline a plan that Tata could implement in order to make the process to purchase the Nano more efficient for potential buyers.

    •* From the scenario, analyze each level of Maslow’s hierarchy of needs, and articulate the level which most affects you when making a purchase. Provide support for your rationale by utilizing an example.

    Case Study- The Tata Nano: The People’s Car (A).
    Scenario- How Cultural Differences Affect Consumers’ Behavior.
    Discussion 2
    “Targeting Segments and Brand Positioning Statements” Please respond to the following:
    •From the e-Activity, break down the segmentation variables used for Baby Boomers versus Gen Nester. Compare the major differences and recommend one (1) new and unique variable for each segment. Provide a rationale for your response.

    •Imagine that you are a direct competitor of Twitter and your company’s name is Bitter. Create a brand positioning statement that addresses the benefits of why customers should use your company instead of Twitter. Provide a rationale for your response.

    e-Activity- Watch the video titled “Segmenting and Targeting Markets: Ready Made” (5 min 16s) http://www.cengage.com/marketing/book_content/9781133190608_iacobucci/videos/ch04.html

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    Academic Help Online

    Design a simple technogical device (a tool to make a job easier) that could be used in your daily activities. Include what material the product would be made of, personal knowledge of the item; identify constraints, expectations, and how the product could be marketed, including an introductory market price. Provide a sketch and why you chose this idea. (All must be answered for full-credit)

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    Academic Help Online

    : Researching the Relationship

    Research MPR’s role in branding, and include the following:

    Begin by defining it. Do not copy a definition from a marketing dictionary or Web site; look for a definition of branding in an article in the library’s full-text databases.
    Explore how MPR supports the branding effort.
    Define the 4 types of values used in brand messaging (reputation, relationship, experiential, and symbolic value). Do not copy a definition from a marketing dictionary or Web site, look in your text and in articles in the library’s full-text databases.
    This section of the paper should be 2 pages and must use research from your course text and the library’s full-text databases. No quotations are permitted in this section.

    Part 2: Analysis of the PR Branding Effort

    Include the following for this section:

    Find and describe a brand example created by each of the 4 author categories (companies, popular culture, customers, and influencers). Be sure to explain how you ascertained the author source. The brand stories do not need to be related to one another or represent a single brand.
    Analyze each brand story from the point of view of the value or values that it portrays. Be specific, and back up your contentions using research.
    Compare and contrast the types of value messages delivered with regard to author type.
    This section of the paper should be 3 pages and use research from a variety of sources, including the company Web sites.

    Your assignment should contain a cover page, an abstract page, and a reference page in addition to the body. The body of the paper should be 5 pages, starting with a brief 1-paragraph introduction and ending with a short conclusion. The entire submission will be 8 to10 pages in length.

    Notice that the grading criteria components match up with the headings provided in the template. Do NOT change the font, page breaks, or margins. Using the template without deleting the headings ensures that you cover each segment of the assignment.

    Please submit your assignment as a Word document in APA format using the attached TEMPLATE.

    Click on Student Expectations to view the expectations for this assignment.

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    Academic Help Online

    Researching the Relationship

    Research MPR’s role in branding, and include the following:

    Begin by defining it. Do not copy a definition from a marketing dictionary or Web site; look for a definition of branding in an article in the library’s full-text databases.
    Explore how MPR supports the branding effort.
    Define the 4 types of values used in brand messaging (reputation, relationship, experiential, and symbolic value). Do not copy a definition from a marketing dictionary or Web site, look in your text and in articles in the library’s full-text databases.
    This section of the paper should be 2 pages and must use research from your course text and the library’s full-text databases. No quotations are permitted in this section.

    Part 2: Analysis of the PR Branding Effort

    Include the following for this section:

    Find and describe a brand example created by each of the 4 author categories (companies, popular culture, customers, and influencers). Be sure to explain how you ascertained the author source. The brand stories do not need to be related to one another or represent a single brand.
    Analyze each brand story from the point of view of the value or values that it portrays. Be specific, and back up your contentions using research.
    Compare and contrast the types of value messages delivered with regard to author type.
    This section of the paper should be 3 pages and use research from a variety of sources, including the company Web sites.

    Your assignment should contain a cover page, an abstract page, and a reference page in addition to the body. The body of the paper should be 5 pages, starting with a brief 1-paragraph introduction and ending with a short conclusion. The entire submission will be 8 to10 pages in length.

    Notice that the grading criteria components match up with the headings provided in the template. Do NOT change the font, page breaks, or margins. Using the template without deleting the headings ensures that you cover each segment of the assignment.

    Please submit your assignment as a Word document in APA format using the attached TEMPLATE.

    Click on Student Expectations to view the expectations for this assignment.

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    Academic Help Online

    Design Your Promotional Campaign
    Direction: Develop the ideal promotional campaign to connect with your target customers.
    If money was not a concern, what would you include in your promotional package based on who you have identified as your target customer? In a one to two page paper design your promotional campaign, including any constraints you may have to deal with.

    My business would be on Lawn Care or Lawn mover business
    Marketing homework help

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