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    A venture capitalist has expressed interest in potentially funding your new business venture and has asked for a presentation of your business plan. Write 4–6 paragraphs that will provide some guidelines that can be used for effectively presenting your plan to venture capitalists. Make sure to cover the following in your response:
    What type of venture capital company should you look for?
    What financial information should be included?
    How will you close the deal?
    What should your presentation include?
    What devices or tools would you use to ensure the audience becomes interested and invested?
    How will you follow-up?

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    Successful public relations (PR) entails careful research that not only guides activities, but also evaluates programs once they have been completed, to help develop future plans. As it is in many other fields, having a plan of action in place is half the battle. The PR plan, which is often seen as part of the marketing plan, defines the target audience, sets goals, and establishes priorities in detail. At a minimum, the PR plan must include a situation analysis, objectives, strategy, tactics, timeline, and a budget of the entire marketing effort.
    Complete the following and answer the questions in an essay format:
    Select a business/company website, any company will do for this assignment.
    Describe the essential elements of a public relations plan as you have read in your text.
    Relate the essential elements to your selected company/business website.
    The assignment should be approximately 1-2 pages in length, and be sure to include the address (URL) of the website that you chose for this assignment.
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    Writing the Report
    General Instructions
    Note: You can’t use Exam Express or Tel-Test for this exam.
    Purpose
    This examination will give you practical experience in writing
    an informal report, using a memo format.
    Preparation
    First, review the information on outlines in Organizing,
    Researching, and Illustrating Your Material. Next, review the
    instruction on informal and formal reports and format in this
    study unit. Then carefully reread the information about fieldinvestigation reports, pages 7–11. You’ll be building on the
    background information, prewriting, memo, and letter about
    Phoenix Advertising you prepared for the exams in Writing
    Effective Communications and Organizing, Researching, and
    Illustrating Your Material, so make sure you’ve completed
    those exams already. Carefully review the background and
    prewriting work on which you based your exam for Organizing,
    Researching, and Illustrating Your Material.
    Background
    The following is the basic scenario, with which you’re familiar.
    Phoenix Advertising, with its main headquarters in Charlotte,
    North Carolina, serves clients that include banks, insurance
    companies, and retail chains. You’re vice president of human
    resources management at Phoenix and report directly to
    Gregory S. Forest, the company president. Mr. Forest advises
    you that in the last month, four clients have complained
    about the advertising work produced by the Roanoke, Virginia
    branch of the agency. He reminds you that the clients served
    from the Roanoke branch are vital to the overall success of
    Phoenix Advertising.
    Mr. Forest also explains the little he’s been able to learn
    about the situation at the branch: In the last three months,
    two of the top management people—an art director and an
    EXAMINATION NUMBER:
    0500230052 Examination
    account executive—have left the agency. Three of the graphic
    designers and four of the copywriters are threatening to quit
    because they feel their creative efforts are being rejected or
    revised without consultation. They want to be part of a collaborative team, not to simply produce work that the art directors
    and account executives can arbitrarily alter.
    In an attempt to increase revenues, the branch is accepting
    new clients without evaluating the effects of the new accounts
    on the current project workload. As a result, without notice or
    compensation for the additional hours, all salaried employees
    are required to work long hours several days each week.
    Employee morale and productivity are declining day by day.
    Your investigative goals are to
    • Identify and describe specifically the causes
    (root issues underlying) each problem
    • Show the impact of each problem on the business
    and on employee morale
    • Provide specific recommendations for resolving the problems to restore the Roanoke branch to full productivity
    Process
    Part A: Topic Outline
    Prepare a topic outline (no sentences) using the four Roman
    numeral points shown below. Organize all of your prewriting and
    scenario information according to those four points. Subdivide
    as needed. Your outline must show depth of detail, as well as
    correct format. Remember, you’re preparing this outline after
    you’ve finished your investigation of the site in order to organize
    your thoughts for your report.
    Your first Roman numeral point requires no subdivision; it
    merely states the purpose of the field investigation and gives
    the location. For the other points, add appropriate subdivisions
    and a significant number of details beyond the scenario based
    on your brainstorming. Remember that if you subdivide a point,
    you must have at least two divisions. For example, if you subdivide to level 1, you must have at least a 2 as well. You can’t
    subdivide something by one. The following partial outline
    will guide you, but don’t be limited by the capital letters or
    numbers. Subdivide each level more or less as necessary to
    incorporate all your ideas.
    Revise your outline for clarity and completeness. Make sureExamination 53
    your points follow each other in logical order and address the
    four Roman numeral points in the example. Make sure the
    topics within the subdivisions (A, B, C or 1, 2, 3) are of equal
    importance. Use parallel grammatical structure for each point.
    Subdivide a point only if you can provide at least two subdivisions. Otherwise, don’t break down the point further.
    • For Point I, did you state the purpose and branch
    location without subdivision?
    • For Point II, did you list a variety of specific investigative
    methods-including with whom, where, when?
    GUIDELINES FOR WRITING YOUR OUTLINE
    When you write your outline, begin with the four points listed as Roman
    numerals, then subdivide and add details.
    I. Purpose for investigating, including the location, the branch, and general
    nature of the problems
    II. General approach to investigating the causes of each problem
    A. One way you investigated the problem, such as interviews (subdivide two
    or more levels as needed)
    1. Four of the ten employees from the Graphics and Design Department
    2. Head of the graphics department
    3. All ten employees during a group meeting
    B. Another way you investigated the problem [subdivide as needed]
    C. Another way you investigated the problem [subdivide as needed]
    III. Overall findings about the underlying issues (primary findings as capital
    letters and specifics about that finding as numbers)
    A. First primary issue matched with first investigation method
    1. One cause of the problem and/or the impact on business/morale
    2. Another cause/impact
    3. If appropriate, another cause/impact
    B. Second primary issue (i.e. lack of communication)
    1. Cause/impact
    2. Cause/impact
    C. Third finding/issue subdivided as necessary
    D. Continue to subdivide Roman numeral Point III to identify all your findings
    IV. Overall recommendation for/approach to solving the issues you found
    A. Recommendation 1 (match with issue identified in IIIA.)
    1. Details
    2. Details
    B. Recommendation (issue IIIB)
    C. Recommendation (issue IIIC)54 Examination
    • In Point III, did you specify causes for each problem
    and show the impact of the problem (effect) on morale
    and productivity?
    • In Point IV did you provide clear solutions that address
    each cause in the same order as you listed in III?
    Part B: Informal Field-Investigation Report
    Begin a new page in the same Word document. Follow your
    outline as you draft your informal report using the basic memo
    format. Use the ABC method for developing paragraphs and the
    headings shown in the sample field-investigation report in this
    study unit. Your purpose is to inform the Phoenix executive
    team about your investigation and recommend solutions for
    the problems at Roanoke. After providing your purpose statement and location of the branch, use the following along with
    your outline to write your report.
    1. For the Description of Investigation section, describe in
    complete sentences and paragraphs the ways you investigated the problems to find the causes of each problem
    and their impact on business/morale. This section must
    describe a variety of objective, specific methods used, such
    as interviewing employees and management, survey,
    attendance records, observation of office, budget review.
    Use different methods to verify facts and causes—don’t
    use just an employee’s word or feeling.
    2. In the Results section, write a numbered list of findings
    using complete sentences in which you fully identify the
    source of the causes underlying each problem and show
    the impact of each cause on employee morale/business.
    Provide a clear analysis of each problem in the scenario—
    identify the causes underlying each and describe the
    impact on the company. Don’t merely summarize the
    scenario. By showing the underlying issues connected
    to specific impact/results, you establish a basis for your
    recommendations and show you’re addressing the root
    of the problems. You’ll probably need more than one
    sentence for several of your findings.
    3. For your Conclusions section, clearly summarize the
    primary causes for the problems and their impact on
    business/morale. Use complete sentences and one or
    two paragraphs.
    4. For the Recommendations section, list detailed solutions
    connected to the root cause of each problem, which youExamination 55
    identified in the Results section. Define specific procedures
    or processes that Phoenix must undertake to boost morale
    and profitability. List each recommendation in the same
    order as the causes you defined in Results. You may use
    imperative or declarative sentences.
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    Determine what you believe to be the most influential external environment factor shaping organizational culture for managers and business leaders in the 21st century. Provide support for your rationale.

    •Suggest the most significant impact that globalization has had on organization culture in today’s work environment. Indicate whether the impact has been positive or negative from a management perspective. Provide support for your rationale
    Site references also
    616.

    BUS610 Week 4 DQ 1Leadership Style
    Q: What style of leadership is the most effective in leading an organization? Is it important to be well-liked, or are results all that matter? Cite examples that support your conclusions.

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    .Technology and Globalization
    Pin It
    Your Module 1 readings provide insight into the impact of technology on global business. Technological innovations such as the Internet, wireless technology, broadband, tablets, personal digital assistants (PDAs), global positional systems (GPSs), social media, videoconferencing, and others have changed the way we do global business.
    Use your module readings, the Argosy University online library resources, and the Internet to research the impact of technology on global business.
    Then, respond to the following:
    · Describe how changes in technology contributed to the globalization of markets.
    · Explain how the Internet affects international business activity and the globalization of the world economy.
    Write your initial response in a minimum of 300 words. Apply APA standards to citation of sources.
    Post your response to the appropriate Discussion Area.

    · From the Internet, read:
    · Schwab, K. (2012). The global competitiveness report 2012–2013. World Economic Forum. Retrieved from

    http://www3.weforum.org/docs/WEF_GlobalCompetitivenessReport_2012-13.pdf
    Assignment 2 Grading Criteria
    Maximum Points
    Initial response:
    · Was insightful, original, accurate, and timely.
    · Was substantive and demonstrated advanced understanding of concepts.
    · Compiled/synthesized theories and concepts drawn from a variety of sources to support statements and conclusions.
    16
    Discussion response and participation:
    · Responded to a minimum of two peers in a timely manner.
    · Offered points of view supported by research.
    · Asked challenging questions that promoted the discussion.
    · Drew relationships between one or more points in the discussion.
    16
    Writing:
    · Wrote in a clear, concise, formal, and organized manner.
    · Responses were error free.
    · Information from sources, where applicable, was paraphrased appropriately and accurately cited.
    8
    Total:
    40

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    This study examined differences in anxiety level between an industrial county and a nonindustrial country. Anxiety is

    assessed three ways—cognitive, affective and behavioral—with higher scores indicating higher levels of the anxiety

    dimensions.

    Using the SPSS data file for Chapter 9B from http://www.sagepub.com/amrStudy, answer the following questions.

    1.

    Is the MANOVA an appropriate statistical technique for this research?

    Explain.

    2.

    Examine the mean scores on the anxiety dimensions between the two countries. Does there appear to be mean

    differences between the two groups on the three dependent variables?

    3.

    According to the Wilks’ Lambda test, is there a significant difference between the two countries on the linear

    combination (the variate) of the DVs?

    4.

    What is the effect­size?

    Is it weak, moderate, or strong?

    5.

    Examine the univariate output. Do all the DVs demonstrate significant differences?

    6.

    Write a Results section for this study.

    Chapter 11B: MANOVA: Two­Way Factorial Using SPSS: Answers

    Factorial (2 x 3) MANOVA

    This study investigates the symptomatic improvement (measured by indexes of both worry and general emotion) of

    three different anxiety treatments for females and males. We are there interested no only in gender difference and

    treatment differences but als in wheterh or not gender moderates the effetivenes of the treamtes (i.e., whether gender

    significantly interacts with treatment.) To addrewss these issues we use a factorial MANOVA design.

    Variables in the study:

    Treatment: 1= medication; 2= psychotherapy; 3= placebo

    Sex: 1=male; 2= female

    Worry Scale

    Emotion Scale

    Using the SPSS data file for Chapter 11B from http://www.sagepub.com/amrStudy, answer the following questions.

    1.

    Is there a sufficient correlation between the dependent variables to justify the use of MANOVA?

    2.

    Was the assumption of Equality of Covariance Matrices violated? Explain.

    3.

    Is there a statistically significant multivariate interaction effect?

    Identify the dependent variable(s) of this interaction effect.

    4.

    What would be the proper follow­up tests for a statistically significant interaction effect?

    5.

    Identify the proper post hoc analyses for any statistically significant univariate effects. Explain your answer.

    6.

    Is there a statistically significant multivariate gender effect on the dependent variate?

    7.

    Why would a researcher conduct a MANOVA instead of several ANOVAs?

    8.

    Write a Results section for this research.

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    Assignment 2: LASA #2 – The Marketing Plan
    The marketing plan format is one that is utilized by major corporations all over the country. However, writing a comprehensive marketing plan is a difficult and challenging task, yet, the ability to write such a plan is critical to the development of a marketing manager and an organization. As the culmination of the course, apply all that you have learned to develop a comprehensive marketing plan.
    Directions:
    First, find a real-world organization or product that you want to assess in terms of the current situation analysis. In other words, ask yourself: Is the industry growing? What is the market share for the organization that they represent? Who is the dominant player in the market place? Remember, you will need to justify your approach using market research and data.
    The second step in the process is the actual writing of the plan. Think about the following: What are the goals and objectives for the organization? What is the timing of the plan? What resources will be required to achieve the plan? What are the financial goals?
    In your marketing plan, make sure to include the following sections:
    Executive Summary and Table of Contents
    In the executive summary, make sure you address all the main goals and objectives of your plan. These goals and objectives need to be clear, measureable, and reasonable.
    Situational Analysis
    A situational analysis presents a snapshot of the market in its current state by describing the company’s products/services, target segments, distribution networks, and position of the products/services in the segment, along with competing offerings and relative positioning. It includes current and future assessment of the business conditions and challenges. Within your situational analysis, analyze all the following points:
    Market Summary
    SWOT analysis
    Competitor analysis
    Product offering
    Keys to success
    Critical issues
    Pricing
    Marketing Strategy
    The marketing strategy describes the planned direction and goals of the marketing activities, incorporating facts and assumptions about the market size, growth, and financial objectives. Think about the following questions: Where do you see your business going in the next 3-5 years? What is unique about your product portfolio? How will you tell the consumer about your products and unique value proposition? How will you stay connected to your target market’s needs and wants? How will you price your product? Within your market analysis, make sure to address the following:
    Mission
    Marketing Objectives
    Product positioning
    Marketing mix (4 P’s)
    Marketing research
    Financials
    The financials of the marketing plan describe a set of five-year revenue, cost, and profit projections for the marketing plan, including any initial startup costs, sales by channel and segment, and profit margins. Think about the following questions: How much do you plan to sell? What are your factory cost targets? What is your profit target by percent and dollar amount? Remember to include the following in your financials:
    Sales Forecast
    Profit targets
    Controls
    The controls of the marketing plan describe the budget tactical activities for implementing the plan, as well performance benchmarks for each activity. These include pricing, product configuration, promotion, and distribution performance benchmarks, and plans for changing any of the parameters if performance measures are not met. They are in place to measure forecast and profit attainment. Forecasts should be reviewed monthly and quarterly. Secondly, a 12 month calendar should be developed to clearly target specific dates for product introductions and promotional activity.
    Remember to include the following:
    Milestones
    Implementations and timelines
    Summary
    The summary of the marketing plan should summarize the plan by summarizing the size and scope of the opportunity, and reiterating the STP (segmentation, targeting, positioning) and 4 P (product, price, place, promotion) elements of the plan. It should tell the reader that the plan is real, how you will win, and why it is worth pursuing as an organization (RRW). This section should be no longer than one page.
    Remember to review the grading criteria as you write the plan to ensure you address all needed elements.
    Use the grading criteria to guide your report. Make sure you include details within your analysis to support your ideas. Use proper grammar, spelling, and APA style throughout. For more information on modeling the buying process, refer to your textbook.
    Submit your assignment to the M6: Assignment 2 Dropboxby Tuesday, August 6, 2013. Follow the most current approved APA edition guidelines. Use the following file naming convention for your paper: LastnameFirstInitial_M6_A2.doc.

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    I need this by 6:00p.m. CDT

    Corona beer is the number one imported beer into the United States, and has developed into a global brand (General Distributors, Inc., n.d.). Corona created its competitive advantage through an innovative marketing strategy.
    Like Corona beer, identify a recent example of a firm that was cited as having a competitive advantage due to its innovative marketing plan. Respond to the following:
    Discuss implementation activities that positively impacted customer satisfaction.
    Describe three advantages and three disadvantages of standardizing the marketing mix worldwide.
    Write your initial response in approximately 300–500 words. Apply APA standards to citation of sources.
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    American Tool & Die

    As the sun rose on a crisp fall morning, Kelly Mueller’s Learjet touched down onto a small airstrip outside Tupelo, Mississippi, and taxied toward the hangar, where a festive crowd gathered to await the arrival of Toyota’s CEO. This morning, the governor of Mississippi, along with local politicians and business leaders from the automobile industry, would celebrate the construction of a new Toyota plant on a 1,700-acre site in Blue Springs. The new plant would produce 150,000 Highlander sport utility vehicles each year. The energy and enthusiasm of the crowd was palpable. The new plant would give hope to a local community that had been hit hard by the recession.

    The purpose of Mueller’s visit was to assess new business opportunities for the company she ran for her father, Vince Brofft, CEO of American Tool & Die (AT&D). Mueller had joined the company in 1998 after working for 15 years as an engineer at two U.S. automakers. Then, after seven successful years as chief operations officer at AT&D, this scrappy dynamo convinced her father she was ready to be president. Energetic and tireless, Mueller took over the helm of AT&D, an auto parts manufacturer that sold braking and ignition systems directly to the top three U.S. automakers. With 195 employees, AT&D was located in Farmington Hills, Michigan, among dozens of other automobile parts suppliers in the Upper Midwest. AT&D, established in 1912 by Mueller’s great uncle, had a long history in Farmington Hills. Mueller had often talked with employees who would recount stories about their fathers or grandfathers working in the same Farmington Hills plant—the last of the original manufacturing operations in town.

    Mueller was in Mississippi to research moving AT&D’s plant close to a foreign automaker. The foreign automakers, particularly Honda and Toyota, had been quickly grabbing market share away from the big three automakers, who had severely cut production as the economy worsened. As inventory started stacking up on dealer lots, U.S. automakers curtailed production in order to cope with the sudden drop in demand. Next, they put the squeeze on parts suppliers to lower prices. That’s when AT&D leaders started feeling the crunch and watching their financial picture turn grim.

    Mueller faced an unprecedented challenge to survive this economic downturn and save her family’s company. She pleaded with her father to think creatively and shake up the status quo at AT&D to avoid bankruptcy. Her plan was to forge into new markets and court foreign automakers. This plan would require closing the plant in Michigan and opening one near the new Toyota facilities in Mississippi. Her father adamantly resisted this plan even though he knew she was right. “Dad,” a recent text message explained, “we have opportunities here in Mississippi. There’s no future in Michigan. We can’t sit around waiting for the big three to come back! It’s adapt or die!”

    Back at the Farmington Hills plant, Brofft pondered his daughter’s “adapt or die” theory and considered an alternative to moving the plant to Mississippi—a move that would cause 195 employees to lose their livelihood in a small, close-knit community. Brofft agonized over choices that could dismantle a company that his family had built. He was sickened by the prospect of laying off employees who were like family. As an alternative to moving the plant, Brofft considered ways to stay in Michigan. The only feasible option was to drastically cut payroll costs. To do so, he needed support from the local union.

    Brofft called a meeting with the plant manager and union leaders to explain AT&D’s dire financial situation. He urged them to make concessions in the employee compensation agreement and explained that these plans would save the company from certain bankruptcy. Assuming he could win their support, Brofft proposed three strategies to the local union reps to keep the company financially afloat: (1) reduce worker wages by 10 percent for one year; (2) mandate a two-week, unpaid furlough at the end of December; and (3) downsize the number of employees by 30 percent. Exasperated, the local union leaders could barely restrain their anger. They were adamantly opposed to all three ideas. Yet probing beyond the fray, Brofft sensed the fear that lurked under the union reps’ gruff exterior. He sensed their vulnerability, but could not break through the reactionary bark that protected it. If union leaders would not cooperate, the plant would have to move and everyone in Farmington Hills would suffer.

    In the meantime, Mueller held several successful presentations with local Toyota executives while in Mississippi. “I’ve made progress, Dad,” she said in a voice mail. “I can tell it’s going to be a long and drawn-out process, but they are very impressed with our product and historical strength. They’ve agreed to another meeting next month.”

    Sources: Karen E. Klein, “Survival Advice for Auto Parts Suppliers,” BusinessWeek (June 16, 2009), http://www .businessweek.com/pri.t/magazine/content/09_62/s0902015954839.htm (accessed November 12, 2009); Amy Barrett, “Auto-Parts Suppliers Brace for Downturn,” BusinessWeek (February 13, 2009); http://www.businessweek.com/smallbiz/content/jun2009/sb20090616_816915.htm (accessed November 12, 2009); and Toyota, http://www.toyota .com (accessed November 12, 2009

    Posted Jul 6, 2014 7:22 PM
    In the final project, you will complete the American Tool and Die case study provided. In the final project, you will write a leadership plan that will provide a comprehensive analysis applying concepts learned throughout the course. Please read syllabus for completeness.
    After reading the case study, create a leadership plan. In creating the leadership plan, discuss Kelly Mueller and Vince Brofft in terms of the following required elements:

    Leadership role
    Leader as individual
    Social architect
    Change agent
    Father as a manager with short-term goal orientation
    Daughter as a leader with long-term goal orientation
    Relationship builder
    How can Kelly and Vince use the concept of moral compass to give direction to the implementation of a vision and contribute to the success and sustainability of the company?

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    ou have a friend who loves pets. She wants to open her own small
    specialty retail pet products store in the Pearl District in Portland. She has
    asked you to help as a business/marketing consultant during the startup
    planning phase.
    1.Develop a research strategy in support of your consulting activities. What
    information would help with your efforts? How would you go about getting it?
    609.

    Write a 2-3 paragraph essay that includes your service… (spa center/message therapy) it needs to be written clear and precise so the reader can visualize the service rendered.

     

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