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    marketing plan

    marketing plan

    Marketing Plan – Part 1
    Part 1 – Market Information, Competitive Advantages and Strategic Focus

    Objective:

    Based on research of the internal and external environment, determine strategic new direction

    Expectations:

    Begin by reviewing the entire marketing plan outlined in the Week 1 materials so you have a strong understanding of where you are headed.

    Instructions for the first section of the Strategic Marketing Plan for the company selected and approved as follows:

    Using the Marketing Plan Worksheets as guides, prepare the following analysis:

    Provide a Situational Analysis of the current Internal and Customer Environments

    Research and prepare an analysis of the External Environment

    Complete SWOT Analysis and SWOT Matrix

    Develop at least 3 Competitive Advantages based on SWOT analysis

    Develop a Strategic Focus from the most sustainable competitive advantages.

    Format:

    APA Format Required

    Abstract Required

    Title Page and Reference Page

    Use APA formatted headers and subheads as needed.

    A minimum of 6 outside references required.

    6-8 pages, not including title page, abstract and reference page.

    Attachments

    4071193-week2_marketing_plan.docx

    marketing plan

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    Marketing Management

    Marketing Management
    In this assignment you will describe your fictitious company and provided its background. Then, you are ready to start building the marketing plan with a focus on segmenting and positioning your product and service.

    Assignment 3: Branding, Pricing, and Distribution

    Continuing to build your marketing plan, this assignment focuses on branding, pricing, and distribution of your product and service.

    Write a four to five (4-5) page paper in which you:

    Create the domestic and global product branding strategy.

    Determine and detail the optimum pricing strategy.

    Examine how your pricing strategy supports your branding strategy.

    Prepare a distribution channel analysis identifying the wholesaler, distributor, and retailer relationships (include any e-Commerce as well).

    Discuss whether a push or pull strategy will be used, justify your rationale.

    Discuss how the distribution strategy fits the product / service, target market, and overall marketing strategy for the company

    Support your marketing plan with at least two (2) reference sources that discuss the nature of the assignment

    Your assignment must follow these formatting requirements:

     Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.

     Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

    The specific course learning outcomes associated with this assignment are:

     Develop branding strategies for existing and new products.

     Develop pricing strategies and distribution channels for products.

     Use technology and information resources to research issues in marketing management.

     Write clearly and concisely about marketing management using proper writing mechanics.

    Assignment 4: IMC and Customer Satisfaction

    Continuing to build your marketing plan, this assignment focuses on IMC and customer satisfaction for your product and service.

    Write a four to five (4-5) page paper in which you:

    Discuss the company’s advertising strategy and how it aligns with its marketing goals.

    Determine how the effectiveness of the advertising will be measured.

    Explain the different promotional strategies that may be used in addition to advertising.

    Determine the best marketing research approach to measure customer satisfaction with your company’s product/service.

    Decide how gaps in customer expectations and experiences will be addressed

    Support your marketing plan with at least two (2) reference sources that discuss the nature of the assignment.

    Your assignment must follow these formatting requirements:

     Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.

     Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

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    marketing plan

    marketing plan
    Part 1 – Market Information, Competitive Advantages and Strategic Focus

    Objective:

    Based on research of the internal and external environment, determine strategic new direction

    Expectations:

    Begin by reviewing the entire marketing plan outlined in the Week 1 materials so you have a strong understanding of where you are headed.

    Instructions for the first section of the Strategic Marketing Plan for the company selected and approved as follows:

    Using the Marketing Plan Worksheets as guides, prepare the following analysis:

    Provide a Situational Analysis of the current Internal and Customer Environments

    Research and prepare an analysis of the External Environment

    Complete SWOT Analysis and SWOT Matrix

    Develop at least 3 Competitive Advantages based on SWOT analysis

    Develop a Strategic Focus from the most sustainable competitive advantages.

    Format:

    APA Format Required

    Abstract Required

    Title Page and Reference Page

    Use APA formatted headers and subheads as needed.

    A minimum of 6 outside references required.

    6-8 pages, not including title page, abstract and reference page.

    See attached for details

    Read More | Order Now

    Marketing Management

    Marketing Management

    In this assignment you will describe your fictitious company and provided its background. Then, you are ready to start building the marketing plan with a focus on segmenting and positioning your product and service.

    Assignment 3: Branding, Pricing, and Distribution

    Continuing to build your marketing plan, this assignment focuses on branding, pricing, and distribution of your product and service.

    Write a four to five (4-5) page paper in which you:

    Create the domestic and global product branding strategy.

    Determine and detail the optimum pricing strategy.

    Examine how your pricing strategy supports your branding strategy.

    Prepare a distribution channel analysis identifying the wholesaler, distributor, and retailer relationships (include any e-Commerce as well).

    Discuss whether a push or pull strategy will be used, justify your rationale.

    Discuss how the distribution strategy fits the product / service, target market, and overall marketing strategy for the company

    Support your marketing plan with at least two (2) reference sources that discuss the nature of the assignment

    Your assignment must follow these formatting requirements:

     Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.

     Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

    The specific course learning outcomes associated with this assignment are:

     Develop branding strategies for existing and new products.

     Develop pricing strategies and distribution channels for products.

     Use technology and information resources to research issues in marketing management.

     Write clearly and concisely about marketing management using proper writing mechanics.

    Assignment 4: IMC and Customer Satisfaction

    Continuing to build your marketing plan, this assignment focuses on IMC and customer satisfaction for your product and service.

    Write a four to five (4-5) page paper in which you:

    Discuss the company’s advertising strategy and how it aligns with its marketing goals.

    Determine how the effectiveness of the advertising will be measured.

    Explain the different promotional strategies that may be used in addition to advertising.

    Determine the best marketing research approach to measure customer satisfaction with your company’s product/service.

    Decide how gaps in customer expectations and experiences will be addressed

    Support your marketing plan with at least two (2) reference sources that discuss the nature of the assignment.

    Your assignment must follow these formatting requirements:

     Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.

     Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

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    Marketing Management

    Marketing Management

    In this assignment you will describe your fictitious company and provided its background. Then, you are ready to start building the marketing plan with a focus on segmenting and positioning your product and service.

    Assignment 3: Branding, Pricing, and Distribution

    Continuing to build your marketing plan, this assignment focuses on branding, pricing, and distribution of your product and service.

    Write a four to five (4-5) page paper in which you:

    Create the domestic and global product branding strategy.

    Determine and detail the optimum pricing strategy.

    Examine how your pricing strategy supports your branding strategy.

    Prepare a distribution channel analysis identifying the wholesaler, distributor, and retailer relationships (include any e-Commerce as well).

    Discuss whether a push or pull strategy will be used, justify your rationale.

    Discuss how the distribution strategy fits the product / service, target market, and overall marketing strategy for the company

    Support your marketing plan with at least two (2) reference sources that discuss the nature of the assignment

    Your assignment must follow these formatting requirements:

     Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.

     Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

    The specific course learning outcomes associated with this assignment are:

     Develop branding strategies for existing and new products.

     Develop pricing strategies and distribution channels for products.

     Use technology and information resources to research issues in marketing management.

     Write clearly and concisely about marketing management using proper writing mechanics.

    Assignment 4: IMC and Customer Satisfaction

    Continuing to build your marketing plan, this assignment focuses on IMC and customer satisfaction for your product and service.

    Write a four to five (4-5) page paper in which you:

    Discuss the company’s advertising strategy and how it aligns with its marketing goals.

    Determine how the effectiveness of the advertising will be measured.

    Explain the different promotional strategies that may be used in addition to advertising.

    Determine the best marketing research approach to measure customer satisfaction with your company’s product/service.

    Decide how gaps in customer expectations and experiences will be addressed

    Support your marketing plan with at least two (2) reference sources that discuss the nature of the assignment.

    Your assignment must follow these formatting requirements:

     Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.

     Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

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    Marketing Management

    Marketing Management

    In this assignment you will describe your fictitious company and provided its background. Then, you are ready to start building the marketing plan with a focus on segmenting and positioning your product and service.

    Assignment 3: Branding, Pricing, and Distribution

    Continuing to build your marketing plan, this assignment focuses on branding, pricing, and distribution of your product and service.

    Write a four to five (4-5) page paper in which you:

    Create the domestic and global product branding strategy.

    Determine and detail the optimum pricing strategy.

    Examine how your pricing strategy supports your branding strategy.

    Prepare a distribution channel analysis identifying the wholesaler, distributor, and retailer relationships (include any e-Commerce as well).

    Discuss whether a push or pull strategy will be used, justify your rationale.

    Discuss how the distribution strategy fits the product / service, target market, and overall marketing strategy for the company

    Support your marketing plan with at least two (2) reference sources that discuss the nature of the assignment

    Your assignment must follow these formatting requirements:

     Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.

     Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

    The specific course learning outcomes associated with this assignment are:

     Develop branding strategies for existing and new products.

     Develop pricing strategies and distribution channels for products.

     Use technology and information resources to research issues in marketing management.

     Write clearly and concisely about marketing management using proper writing mechanics.

    Assignment 4: IMC and Customer Satisfaction

    Continuing to build your marketing plan, this assignment focuses on IMC and customer satisfaction for your product and service.

    Write a four to five (4-5) page paper in which you:

    Discuss the company’s advertising strategy and how it aligns with its marketing goals.

    Determine how the effectiveness of the advertising will be measured.

    Explain the different promotional strategies that may be used in addition to advertising.

    Determine the best marketing research approach to measure customer satisfaction with your company’s product/service.

    Decide how gaps in customer expectations and experiences will be addressed

    Support your marketing plan with at least two (2) reference sources that discuss the nature of the assignment.

    Your assignment must follow these formatting requirements:

     Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.

     Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

    Marketing Management

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    Marketing Management HELP URGENT

    Marketing Management HELP URGENT

    In this assignment you will describe your fictitious company and provided its background. Then, you are ready to start building the marketing plan with a focus on segmenting and positioning your product and service.

    Assignment 3: Branding, Pricing, and Distribution

    Continuing to build your marketing plan, this assignment focuses on branding, pricing, and distribution of your product and service.

    Write a four to five (4-5) page paper in which you:

    Create the domestic and global product branding strategy.

    Determine and detail the optimum pricing strategy.

    Examine how your pricing strategy supports your branding strategy.

    Prepare a distribution channel analysis identifying the wholesaler, distributor, and retailer relationships (include any e-Commerce as well).

    Discuss whether a push or pull strategy will be used, justify your rationale.

    Discuss how the distribution strategy fits the product / service, target market, and overall marketing strategy for the company

    Support your marketing plan with at least two (2) reference sources that discuss the nature of the assignment

    Your assignment must follow these formatting requirements:

     Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.

     Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

    The specific course learning outcomes associated with this assignment are:

     Develop branding strategies for existing and new products.

     Develop pricing strategies and distribution channels for products.

     Use technology and information resources to research issues in marketing management.

     Write clearly and concisely about marketing management using proper writing mechanics.

    Assignment 4: IMC and Customer Satisfaction

    Continuing to build your marketing plan, this assignment focuses on IMC and customer satisfaction for your product and service.

    Write a four to five (4-5) page paper in which you:

    Discuss the company’s advertising strategy and how it aligns with its marketing goals.

    Determine how the effectiveness of the advertising will be measured.

    Explain the different promotional strategies that may be used in addition to advertising.

    Determine the best marketing research approach to measure customer satisfaction with your company’s product/service.

    Decide how gaps in customer expectations and experiences will be addressed

    Support your marketing plan with at least two (2) reference sources that discuss the nature of the assignment.

    Your assignment must follow these formatting requirements:

     Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.

     Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

    Read More | Order Now

    marketing plan

    marketing plan

    Marketing Plan – Part 1
    Part 1 – Market Information, Competitive Advantages and Strategic Focus

    Objective:

    Based on research of the internal and external environment, determine strategic new direction

    Expectations:

    Begin by reviewing the entire marketing plan outlined in the Week 1 materials so you have a strong understanding of where you are headed.

    Instructions for the first section of the Strategic Marketing Plan for the company selected and approved as follows:

    Using the Marketing Plan Worksheets as guides, prepare the following analysis:

    Provide a Situational Analysis of the current Internal and Customer Environments

    Research and prepare an analysis of the External Environment

    Complete SWOT Analysis and SWOT Matrix

    Develop at least 3 Competitive Advantages based on SWOT analysis

    Develop a Strategic Focus from the most sustainable competitive advantages.

    Format:

    APA Format Required

    Abstract Required

    Title Page and Reference Page

    Use APA formatted headers and subheads as needed.

    A minimum of 6 outside references required.

    6-8 pages, not including title page, abstract and reference page.

    Attachments

    4071193-week2_marketing_plan.docx

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    THESIMABTUTOR

    THESIMABTUTOR

    This course consists of five (5) writing assignments that when compiled resemble a marketing plan. Each assignment focuses on a specific element of the marketing plan that allows students to consider their product and service as a small segment of the overall marketing plan. This is an individual activity, with each student turning in five (5) assignments.

    Students will develop a fictitious company ( not an existing company) and product to build the marketing plan. This fictitious company will operate in the U.S. and at least one (1) (or more) foreign markets. The product or service that you select will the same one used for all five (5) assignments. If you have been thinking about starting a business, I encourage you to use this quarter to further your own entrepreneurial interests. Don’t select an existing product such as the IPhone. Make the most of this opportunity. Be creative and have fun.

    This marketing plan will focus on a product and must have a service component to the product. An example of a product with a service is an antivirus software package that comes with daily monitoring services.

    In developing the product and service idea, consider the following questions:

     Is there a current product on the market that could benefit from updating or enhancing it?

     Are there market trends for which a new product will satisfy the needs and wants of prospective

    customers?

     How are marketing goals and objectives established

    Additionally, you may want to ask yourself the following questions:

     Does the product fit with your interests?

     Is this a business product or a consumer product?

     Does it have market potential and is this market profitable? Is there a high likelihood for its

    success?

     Is it unique? What competitive advantages will this product have over existing products on the

    market?

     Is it feasible? How practical will it be to sell and distribute the product to the market?

    Other aspects required to build this fictitious company involve:

     Naming the company

     Building a brief strategic mission statement

     Researching and deciding on the foreign market for the product and service

    The marketing plan will be built from these five (5) assignments:

     Assignment 1: Company Introduction, Market Segmentation, and Product Positioning

     Assignment 2: Marketing Products

     Assignment 3: Branding, Pricing, and Distribution

     Assignment 4: IMC and Customer Satisfaction

     Assignment 5: Marketing Strategies

    Assignment 3: Branding, Pricing, and Distribution

    Continuing to build your marketing plan, this assignment focuses on branding, pricing, and distribution of your product and service.

    Write a four to five (4-5) page paper in which you:

    Create the domestic and global product branding strategy.

    Determine and detail the optimum pricing strategy.

    Examine how your pricing strategy supports your branding strategy.

    Prepare a distribution channel analysis identifying the wholesaler, distributor, and retailer relationships (include any e-Commerce as well).

    Discuss whether a push or pull strategy will be used, justify your rationale.

    Discuss how the distribution strategy fits the product / service, target market, and overall marketing strategy for the company

    Support your marketing plan with at least two (2) reference sources that discuss the nature of the assignment

    Your assignment must follow these formatting requirements:

     Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.

     Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

    The specific course learning outcomes associated with this assignment are:

     Develop branding strategies for existing and new products.

     Develop pricing strategies and distribution channels for products.

     Use technology and information resources to research issues in marketing management.

     Write clearly and concisely about marketing management using proper writing mechanics.

    Assignment 4: IMC and Customer Satisfaction

    Continuing to build your marketing plan, this assignment focuses on IMC and customer satisfaction for your product and service.

    Write a four to five (4-5) page paper in which you:

    Discuss the company’s advertising strategy and how it aligns with its marketing goals.

    Determine how the effectiveness of the advertising will be measured.

    Explain the different promotional strategies that may be used in addition to advertising.

    Determine the best marketing research approach to measure customer satisfaction with your company’s product/service.

    Decide how gaps in customer expectations and experiences will be addressed

    Support your marketing plan with at least two (2) reference sources that discuss the nature of the assignment.

    Your assignment must follow these formatting requirements:

     Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.

     Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

    The specific course learning outcomes associated with this assignment are:

     Analyze integrated marketing communications and its relationship to advertising strategy.

     Design customer satisfaction evaluation processes and quality assurance measurements.

     Evaluate marketing research tools involved in the marketing process.

     Use technology and information resources to research issues in marketing management.

     Write clearly and concisely about marketing management using proper writing mechanics.

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    marketing plan

    marketing plan

    Part 1 – Market Information, Competitive Advantages and Strategic Focus

    Objective:

    Based on research of the internal and external environment, determine strategic new direction

    Expectations:

    Begin by reviewing the entire marketing plan outlined in the Week 1 materials so you have a strong understanding of where you are headed.

    Instructions for the first section of the Strategic Marketing Plan for the company selected and approved as follows:

    Using the Marketing Plan Worksheets as guides, prepare the following analysis:

    Provide a Situational Analysis of the current Internal and Customer Environments

    Research and prepare an analysis of the External Environment

    Complete SWOT Analysis and SWOT Matrix

    Develop at least 3 Competitive Advantages based on SWOT analysis

    Develop a Strategic Focus from the most sustainable competitive advantages.

    Format:

    APA Format Required

    Abstract Required

    Title Page and Reference Page

    Use APA formatted headers and subheads as needed.

    A minimum of 6 outside references required.

    6-8 pages, not including title page, abstract and reference page.

    See attached for details

    plan

    Part 1 – Market Information, Competitive Advantages and Strategic Focus

    Objective:

    Based on research of the internal and external environment, determine strategic new direction

    Expectations:

    Begin by reviewing the entire marketing plan outlined in the Week 1 materials so you have a strong understanding of where you are headed.

    Instructions for the first section of the Strategic Marketing Plan for the company selected and approved as follows:

    Using the Marketing Plan Worksheets as guides, prepare the following analysis:

    Provide a Situational Analysis of the current Internal and Customer Environments

    Research and prepare an analysis of the External Environment

    Complete SWOT Analysis and SWOT Matrix

    Develop at least 3 Competitive Advantages based on SWOT analysis

    Develop a Strategic Focus from the most sustainable competitive advantages.

    Format:

    APA Format Required

    Abstract Required

    Title Page and Reference Page

    Use APA formatted headers and subheads as needed.

    A minimum of 6 outside references required.

    6-8 pages, not including title page, abstract and reference page.

    See attached for details

    Read More | Order Now
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